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Jersey City, NJ – November 19, 2009 –Lord, Abbett & Co. LLC (“Lord Abbett”), an independent, privately held investment management firm, announced the launch of its new Website for financial advisors (www.lordabbett.com/advisor). This advisor portal offers easy access to the firm's award-winning interactive tools and content across three key areas: investment solutions, market insights, and practice management. Designed with the advisor in mind, the new Website offers a full range of resources that can help advisors build and grow their business.
The site provides an extensive array of enhancements to existing content, new easy-to-use features, interactive and business-building tools, and the firm’s first foray into social media with a presence on Twitter (www.twitter.com/lordabbett). “Advisors have always relied on our regional sales managers, internal consultants, and portfolio specialists for their expertise and insight. This new Website provides a simple way for advisors to access many additional resources anytime they are needed,” said Mike Weldon, Lord Abbett Partner & Director of Marketing, “and brings our role as ‘advisor to the advisor’ to another level.”
Earlier this year, the firm conducted one-on-one interviews with a range of advisors across all channels—wirehouse, regional, independent, and RIA—to determine which features advisors wanted most in an asset manager site. "We wanted to understand what advisors were looking for in an ‘ideal site,’ and we set out to build that," said Weldon. "Their valuable input served as the building blocks for the structure, content, and interface of this new site."
Key features and highlights include:
A prospectus contains important information about a fund, including its investment objectives, risks, charges, and ongoing expenses, which an investor should carefully consider before investing. To obtain a prospectus for any Lord Abbett mutual fund, please contact your investment professional or Lord Abbett Distributor LLC at (888) 522-2388, or visit us at www.lordabbett.com. Read the prospectus carefully before investing.
Lord Abbett mutual fund shares are distributed by Lord Abbett Distributor LLC.
Shares of Lord Abbett mutual funds are not deposits or obligations of any bank, are not guaranteed by any bank, and are not insured by the FDIC or any other agency, and involve investment risks, including the possible loss of principal amount invested.